Cities, museums, nature – everything needs a guide.
App, brochure, website, infosign, review – anything can be made with just that bit of sparkle that sets it apart from everything else. No need to be like an old fashioned guidebook of endless listings and ‘built in…’
Take your guests on tour with a focus on art, food, wildlife … and enhance their experience with new knowledge – and if more than one theme, they may come back to try the other one – even off season.
You need not rebuild your city or your museum – but you might rewrite the guide and thus make new ways and new experiences.